Trading Faces: The new guy behind CareerBuilder’s social presence

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Almost two years ago I introduced myself to you as the new social media guy for CareerBuilder. Since then I’ve interacted with you on Facebook, Twitter, YouTube and Spotify and many other places. Together we’ve laughed, we’ve cried, you’ve sent me hate mail, I’ve given you tough love. It’s been an emotional roller coaster.

But the time has come for me to turn over the keys. Today I want to introduce you to Tony Valdivieso, your new career companion on all of CareerBuilder’s social channels. I’ll still be here behind the scenes doing my best to make your job search experience successful, but Tony will be the new brains behind all of our social accounts, interacting with you every day by answering your questions and doling out career advice.

I asked Tony some questions to help us all get to know him better.

What draws you to working in social media?

It’s basically a hybrid of a few traditional roles. You have to be part copywriter, part wordsmith, part customer service pro. When you dive into metrics, a few more hats are thrown your way. Social media is all about making sure people have fun with what you say/what you have to offer, and doing that consistently is a challenge. It’s basically like being on the front lines of marketing and you get to tell as many bad jokes as you want. I love it.

What has been your most memorable experience since working in social media?

I’ve definitely had a few geek out moments when interacting with Kathy Ireland, Dylan McDermott and some professional athletes. (Writer’s note: Kathy Ireland is probably happy anyone recognized her).

But I think my favorite memory, however, involves social and work indirectly. My old coworkers once decided that I had to spell out my most recent tweet with shortbread letter cookies and eat it. That’s right, I had to eat my tweet, and economy of words proved to be an ally on that day.

So far, how would you characterize working at CB?

Amazing, and I think it makes perfect sense. A company built on helping people find the right job for them? CareerBuilder is right where they should be: way ahead of the curve.

What’s your favorite social site?

I’m a big fan of Instagram. It’s as stripped down as social platforms come and it’s super intuitive. Untappd is also tons of fun because it’s basically FourSquare for craft beer enthusiasts. And it’s a constant reminder of just how much money I’ve spent on beer in the last four years.

Since social media didn’t exist when you were a youngster, what did you think you were going to be when you grew up?

I didn’t really have a good idea of what I wanted to do until I was about 16 years old when I realized I wanted to be the next Conan O’Brien. It’s still at the back of my mind.

What are the most important lessons you’ve learned from your own job searches?

It takes a lot of time to put your best foot forward—making sure your résumé is polished, your cover letter is completely tailored to the job you’re applying for, keeping your portfolio up to date, etc. Be prepared to devote lots of time to searching for a job. It will always be time and effort well spent. Don’t be afraid to brag a little bit about the work you’ve done. It’s not something that comes naturally to me but you need to market yourself. Finally, do your research. You might be good at talking without saying anything, but employers can tell when you haven’t done your homework.

Are you friends with your parents on any social media accounts?

My mom isn’t into technology whatsoever and, though my dad is, I’ve taken a firm stance against being friend with my parents on Facebook. My mom actually just started texting me in the past two weeks and I’m still getting used to not answering them.

Which Instagram pictures do you think are more annoying—selfies or food?

Definitely selfies. I wouldn’t call myself a foodie but I love eating, so looking at food pics isn’t something I have a problem with—it’s more of a motivator and idea generator than anything. I also kind of think selfies are inherently vain and… yeah, they’re just annoying.

Name three songs no one would suspect are on you iPod.

“One Thing” by One Direction. “Miss World” by Hole. “No Remorse” by Metallica.

What would your superhero name be? And what would your superhero power be?

If I could basically be Magneto but with water, that’d be great. Controlling water. Being able to manipulate it. Freezing it at will. Wait, am I just describing Sub-Zero? And does anyone know if the name Aqua Man is taken? I guess I could call myself the Water Boy but I’ll have to check with legal. No matter what, I’d be okay with the water weight.

Unlike Tony, I am not okay with water weight. So connect with him on all of our channels and feel free to ask him a question and you’ll probably still see me in the #AskCB video series and in some other places from time to time.

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