Why niche sites can be a powerful tool in your job search

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JobsBy Ben Jablow, vice president of CareerBuilder Niche Sites

An improving economy affords workers more opportunities, and job seekers have a reason to be optimistic. According to a recent CareerBuilder study, more than a quarter (26 percent) of hiring managers nationwide plan to add full-time, permanent employees throughout 2013. This is up 3 percent from 2012 — one sign of the economy’s continued recovery.

As businesses continue to grow, job seekers will have access to more opportunities, allowing them to be more specific about the types of roles they pursue. To help navigate those opportunities, a niche job site can be the best choice for a job seeker looking for a particular role or level of experience.

Niche sites offer job listings and resources that target a specific industry or type of job seeker. These sites can help make a job search more efficient, saving job seekers the time and stress of sorting through listings they may not be interested in. Employers benefit from niche sites as well, because they know they’re connecting to interested applicants who know what they want in their career, making niche sites a win-win for job seekers and employers.

Niche sites specific to career level or experience
There are certain times in workers’ careers when their employment decisions are driven by their experience and desire to move to the next level. One such time is when they are just beginning their career, and another is when they’re ready to take on a leadership role. Niche job sites, such as CareerRookie.com and HeadHunter.com, offer resources for job seekers who are in the early or advanced stages of their career.

CareerRookie.com, the most visited job site for entry-level positions and internships, offers advice and resources specific to those just starting their careers. Job seekers can search for jobs, post résumés, get industry and company news, sign up for automatic job alerts, view local career fair information and receive advice on the job-search process — all from an entry-level point of view.

At the other end of the experience spectrum, HeadHunter.com matches senior-level and management professionals with relevant opportunities in areas such as higher level consulting, sales and marketing, finance and operations. Top industries looking for talent through HeadHunter.com include software publishers, pharmaceutical manufacturing and commercial banking.

Sometimes it’s life experience that can influence career decisions. MilitaryTimes.com offers advice and resources for the careers and personal lives of service members and their families. Job seekers can visit the site for news on issues important to the military community, including financial services, pay and benefits, education and training and promotions and certifications. They can also search for both military and civilian jobs.

Industry-specific sites
Job seekers who have specialized skills and know what industry in which they want to seek employment can also benefit greatly from niche job sites. Industry-specific niche sites allow job seekers to customize their job search and target roles within their industry of choice, without having to sort through jobs in which they may not be interested.

CareerBuilder has created job sites specifically for those job seekers who want to target a certain industry for employment.

JobsInMotion.com connects employers in transportation and logistics with job seekers looking for targeted opportunities. The transportation and logistics industry is expected to grow by more than 7 percent in the next five years, according to Economic Modeling Specialists International, and the demand for mechanics, logistics managers, warehouse employees and especially drivers is high. With currently just one driver for every five job opportunities, sites like JobsInMotion.com can help job seekers with the right skills get to those jobs faster.

MiracleWorkers.com is the No. 1 traffic leader among all health care niche sites, offering the best resources in an industry that’s projected to grow 10.2 percent in the next five years, according to EMSI. A recent CareerBuilder survey states that more than one third of health care employers (34 percent) have open positions for which they can’t find qualified candidates. This is good news for job seekers looking for a role in health care, as there are a large number of roles employers are looking to fill in an industry that will continue to grow.

More than 7.8 million workers were employed in financial activities in May 2013, according to the Bureau of Labor Statistics. MoneyJobs.com is a niche site targeted to those workers in financial services. This site offers finance and accounting jobs, allowing users to sort job results by company, location, salary and other factors important in a job search. This site is also the No. 1 traffic leader for job seekers within banking, finance and accounting professions.

Sologig.com currently has more than 40,000 job postings for information technology and engineering professionals. Site users can sort jobs by company, location, pay range, skills, employment type, job title, industry or role responsibilities.

WorkInRetail.com connects job seekers to opportunities in retail, an industry that currently employs 15 million according to the BLS. Beyond just job postings, job seekers can use WorkinRetail.com to get information on compensation, location, benefits, work-life balance and opportunities for advancement.

Ben Jablow is the vice president of CareerBuilder Niche Sites.

One Comment
  1. I may be biased, since I am the director of content for WorkInEntertainment.com (a wonderful niche job site), but I for one think the niche sites are the way to go for overall ease of use.
    Rather than pilfering through the career white noise out there, I find our audience would much rather search for employment where they know the results will fit them. It’s a more personalized experience. Also, the content on niche sites is more targeted to the specific audience and in our case, written by industry people will real experience.   I appreciate that career builder sees this trend and continues to develop niche sites.
    Brian Clapp

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