Watch CareerBuilder.com’s new TV commercial
By Kate Lorenz on Jan 23, 2009 in Featured, Super Bowl, Television, Video
Get a sneak peek at CareerBuilder.com’s commercial that will make its debut during the Super Bowl on Sunday, February 1st.
The commercial, depicting surefire signals that it’s time to start building a better work situation, features CareerBuilder’s signature use of humor.
“We know there are a lot of people out there who are feeling anxious about the job market,” said Richard Castellini, chief marketing officer at CareerBuilder.com.
“Our recent job forecast found that, despite a tough economy, 14 percent of employers say they will be hiring full-time employees in 2009 and additionally, 19 percent say they plan to increase their online recruitment spending. We’re connecting workers with those opportunities and offering advice, with a wink and a nod, to help job seekers with some important decisions.”
The ad is part of an integrated campaign, developed by Wieden+Kennedy, includes new TV spots, print and online advertising and a viral component.
Reinforcing the company’s brand and tagline — START BUILDING — the campaign positions CareerBuilder.com as more than a place for good jobs, but as a partner that can help job seekers build their careers.
Read the entire press release here and stay tuned for the viral campaign…
Go to http://www.careerbuilder.com/tv/ to view the 60-second and 30-second spots.
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